Reporting is more important than what's reported

Reporting an incident, be it mainstream news or a social media post - seems to be of more importance than the incident itself. It's a moment for attention, and those who desire recognition will subconsciously utilise an emotional event to achieve it, which can desensitise the individual. Of course, I am not saying reporting or sharing is negative, but when the primary care diverts from the incident and instead towards the views, likes or shares - I think it's incredibly unhealthy for the soul of the individual and our society as a whole.